Online and Social Media

Tips and strategies for leveraging social media to enhance online engagement and increase fundraising results.

social media and planned giving

Using Social Media to Find Planned Gifts

It is becoming increasingly clear that social media can be a tremendous tool for annual giving shops seeking to engage donors. While annual giving has found value in social media, where does planned or major giving stand? Is there value waiting to be tapped? I believe social tools have reached a stage of maturity that […]

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deciphering ancient code

Can Machine Learning Crack This 4,000-Year-Old Mystery?

Be sure to check out this fascinating article about some cutting edge machine learning being used to decode the language used by the 4,000-year-old Indus Valley Civilization! For more than a century, thousands of examples of Indus “seals” – small tablets with a few symbols accompanied by some sort of animal – have been found […]

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Finding The Wealthy With Social Media

A Case Study: What nonprofits can learn about wealth targeting from selling investment real estate on Facebook. I feel strongly about the power of the tools and strategies available today to savvy digital marketers. To put myself to the test, I decided that I would drink my own medicine and attempt to sell my home […]

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connections

Guidance For Digital and Social Fundraising in 2017

Introductions First Hello, fellow fundraising professional. My name is Barett Christensen, recently hired Senior Associate at Bentz Whaley Flessner. If you will humor me, before we get to the predictions for 2017, it seems a brief introduction may be in order. For the last three years, I have been fully focused on building the country’s […]

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Insight

Insight Analysis. In God We Trust; All Others Bring Data

These words by Deming are often used by evangelists of the data sciences to make one specific point. Trust is not an effective strategy. But insight is. The modern major-gift fundraising program is at a crossroads of business model maturity. In a sector historically managed by top-of-mind relationship management, the scale of expectations have pushed […]

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HOW TO Add Digital to Your Major Gift Strategy

Should you use social media to engage your major gift prospects and donors? Absolutely! During Washington State University’s recent #CougsGive125 36-hour online campaign (WSU is a BWF_social client), 42 donors made gifts between $1,000 and $25,000. And with research showing that wealthy individuals are active on social media platforms like Facebook, it’s important to consider […]

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