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An increasing number of nonprofit organizations are beefing up their online and social media strategies for fundraising. As well they should be, since a growing mountain of evidence tells us that online donors have more money and give bigger gifts than offline donors. We see brilliantly designed Facebook pages, clever Twitter campaigns, beautiful blogs, and … Continue reading »
With a $100+ billion IPO on the horizon, there’s a lot of buzz about Facebook this week. So, when General Motors announced they’re dropping their $10 million worth of Facebook advertising, it was sure to cause a stir. So what does this mean for all us fundraisers who’ve dumped time, resources, and (in some cases) … Continue reading »
A recent Africa-focused charity just completed a Facebook campaign that should serve as the blueprint for how to run a successful online campaign. Childfund International ran a contest that increased the transparency of its operation, energized donors and supporters, drove up social network activity, and – perhaps most important – created online ambassadors for their … Continue reading »
Online giving – especially as it relates to the annual fund – often works best when the process is “fun”. A fine example of this comes from a Harvard grad who started the microfund organization known as the Awesome Foundation for the Arts and Sciences. Long story short (for the full story click here), the … Continue reading »
It might not be the most sexy tool in your online arsenal, but recent success stories suggest email is still a very powerful component of any online fundraising strategy. So how do you take the standard email and turn it into an extraordinary tool for online philanthropy? Below are three tips to consider when building … Continue reading »
Fundraising is hard work. From the annual fund to major gift solicitation, there is heavy lifting to do at every step of the process and any help you can get – especially in volunteer form – ultimately makes your efforts more fruitful. The good news – at least for the more technologically savvy organizations – … Continue reading »
A major breakthrough has surfaced for those of us who’ve been struggling to answer the question, “what is the ROI on social media?” According to the recently released Nonprofit Social Network Benchmark Report, a new donor acquired via an organization’s Facebook page can be expected to give $214.81 per year across all channels (online, direct … Continue reading »
Nostalgia. It’s a powerful emotion and one that can be an enormous asset for alumni and donor relations professionals. If you can harness or create nostalgia in the content you share from your accounts, your supporters will connect with your institution, which is a major step towards having them connect with your fundraising mission. To … Continue reading »
Our wonderfully talented graphic designers have taken some of the highlights from the 2011 Bentz Whaley Flessner Healthcare Philanthropy Survey and developed an infographic. Go ahead and click on the image to the right to open the full-size infographic for a closer look. Inforgraphics for Fundraising Infographics are great way to quickly deliver the most … Continue reading »
Twitter is launching a self-serve advertising option for small business. It doesn’t take much imagination to see how this tool can also help your nonprofit organization. Here’s how it works, according to this writeup about the service in Mashable… Use your American Express card to purchase advertising credits on Twitter. Twitter takes your more popular … Continue reading »
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