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An increasing number of nonprofit organizations are beefing up their online and social media strategies for fundraising. As well they should be, since a growing mountain of evidence tells us that online donors have more money and give bigger gifts than offline donors. We see brilliantly designed Facebook pages, clever Twitter campaigns, beautiful blogs, and … Continue reading »
A few months back, I shared a story about a fundraising caller who hung up on me. I was ready to talk to him about my family’s philanthropy, but the paid caller had something different in mind, so he hung up on me, before he learned that I cared about his cause. Bad customers service, [...]
A simple fundraising idea has given millions of people a place to sleep and a hot meal. The Salvation Army’s Bed & Bread Club has raised more than $100-million nationwide in the last 25 years by persuading people to give monthly. The charity asks donors to give at least $10 a month, or $120 for the year. [...]
The Walmart Foundation has announced a $1 million grant to Goodwill to launch a program that will help military veterans find employment and ensure long-term financial stability for their families. Even as the nation’s unemployment rate remains stuck above 8 percent — and more than 20 percent for veterans between the ages of 18 and 24 — the military [...]
Pretty much every charity in Silicon Valley wants to “friend” Facebook and its workers as the company gets ready to go public on Friday. As Facebook’s executives and employees await a life-changing windfall from its initial public stock offering, expected to set the company’s worth at a record-breaking $100-billion, the company itself is coming under [...]
With a $100+ billion IPO on the horizon, there’s a lot of buzz about Facebook this week. So, when General Motors announced they’re dropping their $10 million worth of Facebook advertising, it was sure to cause a stir. So what does this mean for all us fundraisers who’ve dumped time, resources, and (in some cases) … Continue reading »
How passionate are your volunteers and donors? This week I had the good fortune to be sitting with friends in Prague when I spied a young woman wearing a Mizzou shirt and pointed it out to a friend with Missouri connections. He shouted out “M-I-Z” and without hesitation, the group of young ladies responded Z-O-U! [...]
A recent Africa-focused charity just completed a Facebook campaign that should serve as the blueprint for how to run a successful online campaign. Childfund International ran a contest that increased the transparency of its operation, energized donors and supporters, drove up social network activity, and – perhaps most important – created online ambassadors for their … Continue reading »
Online giving – especially as it relates to the annual fund – often works best when the process is “fun”. A fine example of this comes from a Harvard grad who started the microfund organization known as the Awesome Foundation for the Arts and Sciences. Long story short (for the full story click here), the … Continue reading »
It might not be the most sexy tool in your online arsenal, but recent success stories suggest email is still a very powerful component of any online fundraising strategy. So how do you take the standard email and turn it into an extraordinary tool for online philanthropy? Below are three tips to consider when building … Continue reading »
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