Fundraising Strategies

Articles, news, and other resources for growing your fundraising programs.

deciphering ancient code

Can Machine Learning Crack This 4,000-Year-Old Mystery?

Be sure to check out this fascinating article about some cutting edge machine learning being used to decode the language used by the 4,000-year-old Indus Valley Civilization! For more than a century, thousands of examples of Indus “seals” – small tablets with a few symbols accompanied by some sort of animal – have been found […]

Continue Reading
copy-of-744px-x-400px-untitled-design-2

Finding The Wealthy With Social Media

A Case Study: What nonprofits can learn about wealth targeting from selling investment real estate on Facebook. I feel strongly about the power of the tools and strategies available today to savvy digital marketers. To put myself to the test, I decided that I would drink my own medicine and attempt to sell my home […]

Continue Reading
hurdle

BWF Points of Practice: Meeting the Hurdles of Effective Prospect Development Head On

In this issue of Points of Practice, Bentz Whaley Flessner outlines strategies for building meaningful relationships to and through the point of solicitation as well as for integrating a well-paced execution of key interactions. The article addresses what can often represent hurdles in the moves management process.

Continue Reading
Staff Training

3 Reasons a Campaign Feasibility Study is a Good Idea

There can be tendency among organizations contemplating a fundraising effort to bypass a feasibility study and just begin a campaign.  This decision often stems from urgency around a single project, such as a building, but often lead to disappointing results that leave organizations wondering “what could have gone wrong?” Here are three reasons to resist […]

Continue Reading