Bentz Whaley Flessner

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It’s never too early to start planning, especially when it comes to next year’s budget. As for that budget, it should include money for online and social media under the communications heading. If it already does include budget for online and social, unless you’re beating all your fundraising goals (online and off line), it should … Continue reading »

Few people know more about creating a successful online giving day than CloEve Demmer, one of the primary architects behind both of Columbia’s massively effective Giving Days, which raised $6.9 million and $7.8 million respectively. In a recent Advancement Live webcast (embedded below), CloEve talks about how Columbia constructed their inaugural Giving Day effort in … Continue reading »

If you’re looking for a step-by-step recounting of how to use social media for advancement, check out this recent white paper assembled by mStoner and CASE. (BWF contributed two of the case studies to this effort) How did UMass Amherst boost it’s culture of philanthropy by acquiring more than 1,000 new donors in 36 hours (half … Continue reading »

They did it again. This time, it was even bigger. On October 23, Columbia University hosted its second annual Giving Day. An almost entirely online, ambassador-driven fundraising campaign that ranks among the most successful in history. In just 24 hours, Columbia raised more than $7.8 million dollars from 9,759 donors. Those who gave represent 53 … Continue reading »

A lot of smart institutions and organizations have come to BWF in recent months with the following question – “what do we need to do to be ready for a crowdfunding campaign?” That’s a smart question, because it indicates the leaders of that organization know there’s more to crowdfunding than having an online giving page … Continue reading »

Robust online ambassador programs are built around multi-level strategies that include detailed steps for identifying and engaging new ambassadors, stewarding current and potential ambassadors, training and coaching ambassadors to help with fundraising activity, and more. From a strong content marketing strategy to ambassador recognition, a lot goes into successful peer-to-peer marketing programs. But there are … Continue reading »

Social media works best when it’s integrated with traditional media relations efforts, such as news releases and news conferences. The inverse is also true. Which is why I love this example of social media informing media relations from the University of Toronto. Social media managers need content … Schools and other nonprofit organizations need to … Continue reading »

A handful of small projects are the beginning of what Michigan State development staff hope will be a massive change in annual giving work at the University. That change involves a shift of focus toward more donor engagement via crowdfunding. Crowdfunding allows donors – specifically new and smaller gift donors – to more clearly see … Continue reading »

A recent survey from Google found that 57 percent of everyone who watches a nonprofit’s video will go on to make a donation to that nonprofit. 57 percent. So, what is your nonprofit’s video strategy? As recently as 10 years ago, that question was ludicrous for a large number of cash-strapped organizations. But video is … Continue reading »

The following is a guest post written by Jonathan Levi, Co-Founder & CEO of Zadaqa, a website the aggregates social media activism opportunities and rewards users for participating. In the last year or so, you may have noticed a significant increase in what some would call “slacktivism” – a.k.a. the practice of “liking,” commenting on, … Continue reading »