Transform Philanthropy
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Recently the Engage Alumni blog asked what question you would most want answered about using social media to engage alumni. The clear winner was the question “what makes for good online/social media content?” So, below are three tips to help you develop great content that will encourage alumni to “like” your Facebook page, follow your [...]
We’re at it again. For our third, somewhat-pathetic-but-very-concerted attempt at humor, Bentz Whaley Flessner’s specialty services crew teamed up to create a movie trailer. As you would expect with any summer blockbuster, this one has its fair share of action, intense moments, driving music, and, yes, even an explosion or two. So, below for your … Continue reading »
Let’s be clear – producing high quality video takes an experienced producer or team of producers. That said, thanks to modern technology, many of us are walking around with very capable cameras in our pockets right now – your smart phone. As fund raisers, we often come across great video opportunities, but don’t take advantage … Continue reading »
Fundraising is about raising money. It’s as simple as it is true. So, when SMS or text messaging is discussed, one of the first questions is “how do we use text messaging to raise money?” That’s not necessarily the wrong question, but it often leads to the wrong answer that includes asking for money directly … Continue reading »
If you’re going to create a private social network – a social network that is completely under your organization’s domain and control – it’s important to give your audience a good reason for wanting to join that network. We already have Facebook, Twitter, YouTube, etc. Those sites are free, easy to use, well-known, and – … Continue reading »
Producing enough content to satisfy the appetite of modern media consumers is an almost impossible task to accomplish for any single organization. Which is why we often hear the phrase “content curation” when it comes to supplying a large amount of videos, pictures, audio, and written content via the various online and social channels. Even … Continue reading »
I say it a lot, I’ll say it once more, and probably thousands of times after that – one of the most important questions to ask yourself when determining if online content is post-worthy is as follows, “will my audience find this valuable?” People are looking for something they need when online. Whether that’s a … Continue reading »
While attending the wonderful AFP TechKnow conference this week in Orlando, it occurred to me that we all have a lot of questions. So, what would you like to know? Providing online fundraising advice is my job and I’d love to share ideas with some of you who I’ve met this week (and all of … Continue reading »
An increasing number of nonprofit organizations are beefing up their online and social media strategies for fundraising. As well they should be, since a growing mountain of evidence tells us that online donors have more money and give bigger gifts than offline donors. We see brilliantly designed Facebook pages, clever Twitter campaigns, beautiful blogs, and … Continue reading »
With a $100+ billion IPO on the horizon, there’s a lot of buzz about Facebook this week. So, when General Motors announced they’re dropping their $10 million worth of Facebook advertising, it was sure to cause a stir. So what does this mean for all us fundraisers who’ve dumped time, resources, and (in some cases) … Continue reading »
