Bentz Whaley Flessner

Archive by Author

They did it again. This time, it was even bigger. On October 23, Columbia University hosted its second annual Giving Day. An almost entirely online, ambassador-driven fundraising campaign that ranks among the most successful in history. In just 24 hours, Columbia raised more than $7.8 million dollars from 9,759 donors. Those who gave represent 53 … Continue reading »

A lot of smart institutions and organizations have come to BWF in recent months with the following question – “what do we need to do to be ready for a crowdfunding campaign?” That’s a smart question, because it indicates the leaders of that organization know there’s more to crowdfunding than having an online giving page … Continue reading »

Robust online ambassador programs are built around multi-level strategies that include detailed steps for identifying and engaging new ambassadors, stewarding current and potential ambassadors, training and coaching ambassadors to help with fundraising activity, and more. From a strong content marketing strategy to ambassador recognition, a lot goes into successful peer-to-peer marketing programs. But there are … Continue reading »

Social media works best when it’s integrated with traditional media relations efforts, such as news releases and news conferences. The inverse is also true. Which is why I love this example of social media informing media relations from the University of Toronto. Social media managers need content … Schools and other nonprofit organizations need to … Continue reading »

A handful of small projects are the beginning of what Michigan State development staff hope will be a massive change in annual giving work at the University. That change involves a shift of focus toward more donor engagement via crowdfunding. Crowdfunding allows donors – specifically new and smaller gift donors – to more clearly see … Continue reading »

A recent survey from Google found that 57 percent of everyone who watches a nonprofit’s video will go on to make a donation to that nonprofit. 57 percent. So, what is your nonprofit’s video strategy? As recently as 10 years ago, that question was ludicrous for a large number of cash-strapped organizations. But video is … Continue reading »

The following is a guest post written by Jonathan Levi, Co-Founder & CEO of Zadaqa, a website the aggregates social media activism opportunities and rewards users for participating. In the last year or so, you may have noticed a significant increase in what some would call “slacktivism” – a.k.a. the practice of “liking,” commenting on, … Continue reading »

Measure, measure, measure. No social media strategy is complete without the ability to test your activity. To do so, requires access to useful and meaningful metrics. For Instagram users, a good and affordable (free) option is Statigram. Tracking content for engagement is key to future content planning. In its simplest form, that means counting the … Continue reading »

For a lot of fundraisers, a new year has just begun. Which means, if you didn’t reach those donor participation goals, if the bar you set for your annual fund was just a little out of reach, if you weren’t able to acquire as many new donors as you had hoped …well, there’s always next … Continue reading »

Are you concerned about the future of your nonprofit’s base of fundraising support? Do you like the idea of adding new donors who are wealthy and well-educated? Then you might consider adding a robust online ambassador program and social media strategy, because simply put, nothing adds more new, wealthy donors more quickly than a well-run … Continue reading »