Bentz Whaley Flessner

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Attention major gift crowd: what’s your mobile strategy? According to this BBC World News study, you need one. The BBC World News and BBC.com study surveyed 6,000 smartphone owners from the US, Australia, Germany, Hong Kong, India, and Sweden and found that: 39 percent of affluent individuals access their smartphone at least once per hour (18 … Continue reading

I have great news for higher education development professionals - alumni participation will be affecting the US News & World Report rankings for quite some time! So stop what you’re doing and start celebrating!! Why, might you ask, is this such a great thing? Because thanks to online and social media, you now have direct control over … Continue reading »

Online fundraising and crowdfunding can do more for your major gift program than it can for your annual fund. No, really. I’m serious. Here’s my evidence – Colgate University raised $5.1 million – the majority of the dollars coming from major donors – during a campaign that was broadcast via their radio station WRCU …which … Continue reading »

Crowdfunding is a great for small gifts and donor acquisition. It’s also a powerful tool for major donor prospecting and corporate foundation relations. Don’t believe us? Well then, you’ll just have to attend our Crowdfunding Boot Camp in Washington, D.C. on February 27th! We’ll share examples that prove those points. Then, we’ll help your organization … Continue reading »

Wanna raise a blizzard of money online? Well then, tie your online fundraising in with a snowstorm! That’s exactly what a single online ambassador did for Indiana nonprofit Wheeler Mission Ministries. The result? $41,000 raised through Twitter. That’s right – using ONLY Twitter, a single online ambassador raised more than $40,000 during one single snowstorm. … Continue reading »

Want to double your online giving results? Simple …just make it easy for your donors not to give. As counterintuitive as that sounds, a recent study highlighted in this John Haydon blog post tells us that giving donors an option to give and NOT to give actually doubles the likelihood they will donate. It’s called the … Continue reading »

User generated content – it’s the holy grail of content marketing. But as many who have tried can tell you, it’s not as simple as asking your audience to “submit your favorite photos of (fill in the blank).” First, it needs to be easy on the user. I mean, REALLY easy …like including a simple … Continue reading »

Online communicators tend to harbor love/hate relationships with Facebook Ads. On one hand, no other form of online advertising – quite possibly no other form of advertising, period – allows a marketer to hyper target their message to the precise audience they’re looking to reach for such a small investment. In other words, Facebook Ads … Continue reading »

Finally, Facebook is making it easy for (a small group) of (select) nonprofits to raise money directly on their pages. While this initial roll out includes only about a dozen nonprofit organizations (click here for the list), you can bet this will be much more widely available in the near future. So, all the more … Continue reading »

BuzzFeed is the embodiment of the move toward visual that has consumed social media in recent months. You’ve probably seen a few yourself – BuzzFeeds are those lists of images and gifs such as “21 Reasons Why Exercising is a Terrible Idea” and “The 40 Most Important Corgis of 2013.” They’re funny, heart-warming, and the … Continue reading »