3 Tips for AFTER #GivingTuesday

It’s the day after #GivingTuesday and your organization is flush with first-time donors. You had a strategy to boost participation and acquire new donors. That strategy worked great, but now what? After a big online fundraising rush comes the real work of retaining those new donors. The following are a few tips to help you turn […]

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How to Have a Successful Online Giving Day

Few people know more about creating a successful online giving day than CloEve Demmer, one of the primary architects behind both of Columbia’s massively effective Giving Days, which raised $6.9 million and $7.8 million respectively. In a recent Advancement Live webcast (embedded below), CloEve talks about how Columbia constructed their inaugural Giving Day effort in […]

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Columbia’s Second Annual Giving Day – Another Huge Online Ambassador Success

They did it again. This time, it was even bigger. On October 23, Columbia University hosted its second annual Giving Day. An almost entirely online, ambassador-driven fundraising campaign that ranks among the most successful in history. In just 24 hours, Columbia raised more than $7.8 million dollars from 9,759 donors. Those who gave represent 53 […]

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Is Your Nonprofit Ready for Crowdfunding?

A lot of smart institutions and organizations have come to BWF in recent months with the following question – “what do we need to do to be ready for a crowdfunding campaign?” That’s a smart question, because it indicates the leaders of that organization know there’s more to crowdfunding than having an online giving page […]

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Online Ambassador Fundraising Test

Robust online ambassador programs are built around multi-level strategies that include detailed steps for identifying and engaging new ambassadors, stewarding current and potential ambassadors, training and coaching ambassadors to help with fundraising activity, and more. From a strong content marketing strategy to ambassador recognition, a lot goes into successful peer-to-peer marketing programs. But there are […]

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Integrating Social Media with Traditional Media Relations

Social media works best when it’s integrated with traditional media relations efforts, such as news releases and news conferences. The inverse is also true. Which is why I love this example of social media informing media relations from the University of Toronto. Social media managers need content … Schools and other nonprofit organizations need to […]

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