Bentz Whaley Flessner

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Crowdfunding is a great for small gifts and donor acquisition. It’s also a powerful tool for major donor prospecting and corporate foundation relations. Don’t believe us? Well then, you’ll just have to attend our Crowdfunding Boot Camp in Washington, D.C. on February 27th! We’ll share examples that prove those points. Then, we’ll help your organization … Continue reading »

Wanna raise a blizzard of money online? Well then, tie your online fundraising in with a snowstorm! That’s exactly what a single online ambassador did for Indiana nonprofit Wheeler Mission Ministries. The result? $41,000 raised through Twitter. That’s right – using ONLY Twitter, a single online ambassador raised more than $40,000 during one single snowstorm. … Continue reading »

Want to double your online giving results? Simple …just make it easy for your donors not to give. As counterintuitive as that sounds, a recent study highlighted in this John Haydon blog post tells us that giving donors an option to give and NOT to give actually doubles the likelihood they will donate. It’s called the … Continue reading »

User generated content – it’s the holy grail of content marketing. But as many who have tried can tell you, it’s not as simple as asking your audience to “submit your favorite photos of (fill in the blank).” First, it needs to be easy on the user. I mean, REALLY easy …like including a simple … Continue reading »

Online communicators tend to harbor love/hate relationships with Facebook Ads. On one hand, no other form of online advertising – quite possibly no other form of advertising, period – allows a marketer to hyper target their message to the precise audience they’re looking to reach for such a small investment. In other words, Facebook Ads … Continue reading »

Finally, Facebook is making it easy for (a small group) of (select) nonprofits to raise money directly on their pages. While this initial roll out includes only about a dozen nonprofit organizations (click here for the list), you can bet this will be much more widely available in the near future. So, all the more … Continue reading »

BuzzFeed is the embodiment of the move toward visual that has consumed social media in recent months. You’ve probably seen a few yourself – BuzzFeeds are those lists of images and gifs such as “21 Reasons Why Exercising is a Terrible Idea” and “The 40 Most Important Corgis of 2013.” They’re funny, heart-warming, and the … Continue reading »

It’s the day after #GivingTuesday and your organization is flush with first-time donors. You had a strategy to boost participation and acquire new donors. That strategy worked great, but now what? After a big online fundraising rush comes the real work of retaining those new donors. The following are a few tips to help you turn … Continue reading »

It’s never too early to start planning, especially when it comes to next year’s budget. As for that budget, it should include money for online and social media under the communications heading. If it already does include budget for online and social, unless you’re beating all your fundraising goals (online and off line), it should … Continue reading »

Few people know more about creating a successful online giving day than CloEve Demmer, one of the primary architects behind both of Columbia’s massively effective Giving Days, which raised $6.9 million and $7.8 million respectively. In a recent Advancement Live webcast (embedded below), CloEve talks about how Columbia constructed their inaugural Giving Day effort in … Continue reading »