HOW TO Add Digital to Your Major Gift Strategy

Should you use social media to engage your major gift prospects and donors? Absolutely! During Washington State University’s recent #CougsGive125 36-hour online campaign (WSU is a BWF_social client), 42 donors made gifts between $1,000 and $25,000. And with research showing that wealthy individuals are active on social media platforms like Facebook, it’s important to consider […]

Continue Reading

The Ice Bucket Challenge’s Impact on ALS Association’s Year-end Giving

The “Ice Bucket Challenge” led to a $115 million infusion of fundraising support for the ALS Association in late summer 2014. And those robust fundraising numbers are only part of the story. According to the a recent Chronicle of Philanthropy article, end-of-year fundraising for the ALS Association is up three fold over the numbers from the […]

Continue Reading

Top 5 Stories of 2014

It’s that time of year! …when bloggers seize the opportunity to be lazy and write a post that is nothing more than a list of the first five items on the analytics report. Of course, posts make a top five list for a reason – readers just like you see value in the posts and […]

Continue Reading

BWF_social’s 2014 Higher Education Giving Day Survey Results

Columbia’s Giving Days raised $6.8 million from 4,940 donors in 2012, $7.8 million from nearly 9,700 donors in 2013, and $11 million+ from 10,400 donors in 2014. The University of Sydney’s September 2014 “Pave the Way” Campaign raised $932,000 from more than 1,000 donors. Santa Clara University’s April 2014 “Power of One Day” raised $795,000 from almost […]

Continue Reading

4 Components to Big Online Giving Days

Well, they did it again. Columbia University just wrapped up their third annual online giving day. And once again, it looks to be a record breaker, bringing in more than $11 million from more than 10,000 gifts. As we’ve written about in the past, successful online giving days like Columbia’s annual efforts are rarely a […]

Continue Reading