Bentz Whaley Flessner

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A few weeks back, I was fortunate to have the opportunity to record a podcast for Iris Creative. The subject? Using online ambassadors to bring about the viral spread of your organization’s message and fundraising asks. During the roughly 40-minute podcast we touch on a number of items, including: Why online ambassadors are so successful […]

A little while back, I blogged about the importance of meshing your social media content with pop culture and current events. As it turns out, that’s not just a communications strategy – it’s a technical approach to boosting your FNFO (Facebook Newsfeed optimization …patent pending on that acronym). Facebook now rewards posts with Newsfeed prominence … Continue reading

Online donors… Have higher household incomes than offline (mail, primarily) donors. Give larger gifts than donors acquired via mail. Give more than twice as much over their lifetimes compared with donors acquired via mail. We know online fundraising is a strong tool for the annual fund. New donor acquisition, especially during ambasssador-led giving days, is … Continue reading

The Children’s National Health System website is one of the best I’ve seen. In any nonprofit vertical. The main homepage and Foundation homepage were redesigned last fall with a focus on simplicity and content. The design is clean and user-friendly, the content is fresh (thanks to being directly fed from institutional blogs), and the online … Continue reading

A lot goes into planning a giving day for higher education. There’s the online giving page, the ambassadors, communicating with colleagues across many different units and departments – all of it crucially important. Two specific tactics that have been attached to many of the success stories are based on big donors and big events: Connecting … Continue reading

You’ve probably seen it at least once in your Facebook News Feed – one of your friends dumping a bucket of water on themselves and asking that you either do the same OR make a gift to the ALS Association. It’s called the “Ice Bucket Challenge” and from a pure fundraising standpoint,  it’s been wildly … Continue reading

Online ambassadors lead to big fundraising results when their efforts are applied to short duration online giving events (a.k.a. “money bombs”). This was certainly true for Wabash College during the school’s inaugural “Day of Giving” online fundraising campaign, when 2,200 donors joined forces to raise $465,000 in just 24 hours. The thing is, those big … Continue reading

Oh, the things we now know about online fundraising. For example, did you know that… Online acquired donors give twice as much to your organization as those acquired off line via channels like direct mail? (Blackbaud/Convio study) Donors who give online have much higher household incomes than those who don’t give online? (Blackbaud/Convio study) Social … Continue reading

Last month, we wrote on tips to help fundraising professionals get in the game on LinkedIn. In that post, we suggested (implored) gift officers – or anyone with a donor facing role – establish a strong presence on LinkedIn. If LinkedIn is the bare minimum, there are other social networks that can open your fundraising … Continue reading

Do you watch the Colbert Report? If you’re a fan of Stephen Colbert’s long-running political satire show on Comedy Central, congratulations – you’re likely more informed about campaign finance than those who primarily watch MSNBC, Fox, and CNN. At least that’s true according to this recent University of Pennsylvania survey of about 1,200 adults. While … Continue reading