Bentz Whaley Flessner

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We’ve written extensively on both online ambassadors and major gift work. We know, from our clients’ experiences, that the two go hand in hand. A growing mountain of data and studies tells us the same. Now we have more data that helps explain why peer-to-peer is even more important and effective in major gift work […]

This article was contributed by Funderful and originally appeared in the April edition of CASE Currents magazine. Click here to read more. Working adults crave fun. Four out of 10 adults worldwide deal with excessive pressure on the job, according to a global workforce study by Towers Watson. A recent work survey showed that more than […]

Why should you invest in digital media for fundraising? In short, because you like seeing lots of new donors, high retention, and engaged major gift donors for your organization. But we did say “invest in digital media.” So what is the cost of achieving those attributes of online and social media fundraising? Read on to see […]

Should you use social media to engage your major gift prospects and donors? Absolutely! During Washington State University’s recent #CougsGive125 36-hour online campaign (WSU is a BWF_social client), 42 donors made gifts between $1,000 and $25,000. And with research showing that wealthy individuals are active on social media platforms like Facebook, it’s important to consider […]

More than half of America uses social media regularly and Facebook is still the king when it comes to number of users. And while the share might shift between social networks and demographics, there is no indication that use and growth of social media is going to stop any time soon. For the full report […]

A common phrase we hear while planning online giving days and discussing major donor involvement for challenges is “We don’t want to ask major donors about giving days, because it will interrupt our solicitation process…” Fair enough. It makes sense you wouldn’t want to jeopardize a months or years-long solicitation process for a 7-figure gift […]

Facebook’s ever changing algorithm now means that, unless you have a paid ad strategy driving content, the vast majority of your followers will never see the posts you share from your organization’s Facebook page(s). The “Death of Organic Reach,” as some call it, is detailed in this post from SocialToaster’s Brian Razzaque. In the post, […]

We’ve seen it happen — a great deal of communication planning, online ambassador work, and major donor involvement takes place, but the organization’s online giving day is a struggle due to not having an solid platform in place to host the giving day and manage gift transactions. We can’t say it enough — without solid […]

This could finally be the year. Thanks to a seemingly endless stream of posts touting the life or death cruciality of video content, 2015 might finally be the year we video producers have been waiting for – the point in time when organizations and companies make investing in video content their top communications priority. But […]

The “Ice Bucket Challenge” led to a $115 million infusion of fundraising support for the ALS Association in late summer 2014. And those robust fundraising numbers are only part of the story. According to the a recent Chronicle of Philanthropy article, end-of-year fundraising for the ALS Association is up three fold over the numbers from the […]