Bentz Whaley Flessner

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Should you use social media to engage your major gift prospects and donors? Absolutely! During Washington State University’s recent #CougsGive125 36-hour online campaign (WSU is a BWF_social client), 42 donors made gifts between $1,000 and $25,000. And with research showing that wealthy individuals are active on social media platforms like Facebook, it’s important to consider […]

More than half of America uses social media regularly and Facebook is still the king when it comes to number of users. And while the share might shift between social networks and demographics, there is no indication that use and growth of social media is going to stop any time soon. For the full report […]

A common phrase we hear while planning online giving days and discussing major donor involvement for challenges is “We don’t want to ask major donors about giving days, because it will interrupt our solicitation process…” Fair enough. It makes sense you wouldn’t want to jeopardize a months or years-long solicitation process for a 7-figure gift […]

Facebook’s ever changing algorithm now means that, unless you have a paid ad strategy driving content, the vast majority of your followers will never see the posts you share from your organization’s Facebook page(s). The “Death of Organic Reach,” as some call it, is detailed in this post from SocialToaster’s Brian Razzaque. In the post, […]

We’ve seen it happen — a great deal of communication planning, online ambassador work, and major donor involvement takes place, but the organization’s online giving day is a struggle due to not having an solid platform in place to host the giving day and manage gift transactions. We can’t say it enough — without solid […]

This could finally be the year. Thanks to a seemingly endless stream of posts touting the life or death cruciality of video content, 2015 might finally be the year we video producers have been waiting for – the point in time when organizations and companies make investing in video content their top communications priority. But […]

The “Ice Bucket Challenge” led to a $115 million infusion of fundraising support for the ALS Association in late summer 2014. And those robust fundraising numbers are only part of the story. According to the a recent Chronicle of Philanthropy article, end-of-year fundraising for the ALS Association is up three fold over the numbers from the […]

The key to attracting viewers to your content is, well, mostly just producing good content. But that doesn’t mean there aren’t a few tricks to help drive eyeballs to your blog posts, videos, and photo galleries. And one of those tricks is all about ingenious headline writing. But you don’t have to take my word […]

It’s that time of year! …when bloggers seize the opportunity to be lazy and write a post that is nothing more than a list of the first five items on the analytics report. Of course, posts make a top five list for a reason – readers just like you see value in the posts and […]

Direct response is key for donors at all levels. That notion was recently reinforced in this blog post that suggests you keep your biggest givers in the mass marketing program unless they specifically ask to be removed. But that doesn’t mean your major gift donors and prospects should be receiving the same email and print […]