Bentz Whaley Flessner

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Direct response is key for donors at all levels. That notion was recently reinforced in this blog post that suggests you keep your biggest givers in the mass marketing program unless they specifically ask to be removed. But that doesn’t mean your major gift donors and prospects should be receiving the same email and print […]

Columbia’s Giving Days raised $6.8 million from 4,940 donors in 2012, $7.8 million from nearly 9,700 donors in 2013, and $11 million+ from 10,400 donors in 2014. The University of Sydney’s September 2014 “Pave the Way” Campaign raised $932,000 from more than 1,000 donors. Santa Clara University’s April 2014 “Power of One Day” raised $795,000 from almost […]

Well, they did it again. Columbia University just wrapped up their third annual online giving day. And once again, it looks to be a record breaker, bringing in more than $11 million from more than 10,000 gifts. As we’ve written about in the past, successful online giving days like Columbia’s annual efforts are rarely a […]

A few weeks back, I was fortunate to have the opportunity to record a podcast for Iris Creative. The subject? Using online ambassadors to bring about the viral spread of your organization’s message and fundraising asks. During the roughly 40-minute podcast we touch on a number of items, including: Why online ambassadors are so successful […]

A little while back, I blogged about the importance of meshing your social media content with pop culture and current events. As it turns out, that’s not just a communications strategy – it’s a technical approach to boosting your FNFO (Facebook Newsfeed optimization …patent pending on that acronym). Facebook now rewards posts with Newsfeed prominence … Continue reading

Online donors… Have higher household incomes than offline (mail, primarily) donors. Give larger gifts than donors acquired via mail. Give more than twice as much over their lifetimes compared with donors acquired via mail. We know online fundraising is a strong tool for the annual fund. New donor acquisition, especially during ambasssador-led giving days, is … Continue reading

The Children’s National Health System website is one of the best I’ve seen. In any nonprofit vertical. The main homepage and Foundation homepage were redesigned last fall with a focus on simplicity and content. The design is clean and user-friendly, the content is fresh (thanks to being directly fed from institutional blogs), and the online … Continue reading

A lot goes into planning a giving day for higher education. There’s the online giving page, the ambassadors, communicating with colleagues across many different units and departments – all of it crucially important. Two specific tactics that have been attached to many of the success stories are based on big donors and big events: Connecting … Continue reading

You’ve probably seen it at least once in your Facebook News Feed – one of your friends dumping a bucket of water on themselves and asking that you either do the same OR make a gift to the ALS Association. It’s called the “Ice Bucket Challenge” and from a pure fundraising standpoint,  it’s been wildly … Continue reading

Online ambassadors lead to big fundraising results when their efforts are applied to short duration online giving events (a.k.a. “money bombs”). This was certainly true for Wabash College during the school’s inaugural “Day of Giving” online fundraising campaign, when 2,200 donors joined forces to raise $465,000 in just 24 hours. The thing is, those big … Continue reading