Jobless Numbers: Why Fund Raisers Should Keep an Eye on Them

Fund raisers should keep a close eye on joblessness statistics. Those numbers will determine just how challenging fund raising in the bad economy will be, according to a new report.

Full-text article by Holly Hall available via The Chronicle of Philanthropy, 11.11.08.

How Charities Use Technology to Find Donors

A new study commissioned by The Chronicle of Philanthropy finds that large charities are much more likely than small groups to use screening tools to help them find donors.

The study, conducted by the research firm Campbell Rinker finds that large charities are much more likely than small groups to use screening tools to help them find donors.

Full-text article by Peter Panepento is available via the Chronicle of Philanthropy, 9.9.08.

The study is available to Chronicle subscribers.

Putting Value on E-Mail Addresses

Convio, the online fund-raising consulting company, has calculated the fund-raising value of e-mail addresses that nonprofit groups collect from donors and other supporters.

According to the Convio study, an e-mail address is worth $7.86 to charities that use e-mail appeals for fund raising. An address is most valuable for health organizations ($8.32 per address) and animal advocacy groups ($6.99). It is significantly less valuable for environmental ($2.59) and public-affairs ($2.60) organizations.

The results are discussed on the blog Frogloop. Frogloop is a blog by Care2, a popular social-networking Web site that connects charities with supporters and other charities. The blog discusses best practices among nonprofit professionals about online fund raising, advocacy and member acquisition.

Full-text blog posting (above) by Peter Panepento via The Chronicle of Philanthropy's Prospecting Blog, 4.7.08.